You don’t need more products you need products that do more.
TOP SHELF WITHOUT THE BS
Functional Haircare built for results that improve over time.
AKA BOBSESSED
BestSellers
Designed for root needs, not surface solutions.
THIS IS FUNCTIONAL HAIRCARE
Ingredient-led
You can trace results to what’s inside.
Long-term results
For hair and scalp health, beyond short-term styling.
Performance-first
Stylist-tested, proven in real use.
Hair Dresser Owned
Ray Civello founded Back of Bottle™ to raise the standard in haircare — functional, ingredient-led, and sustainable by design. Created for stylists, made for all.
SEE BOB IN ACTION
BOB™ BESTIES
Buy ID Shampoo 250mL and ID Conditioner 200mL get 50% off on Grip & Grace Texturizing Spray
DISCOVER YOUR FORMULA
NO FLUFF. Just formulas that work — for pros and everyday routines.
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